The Chicago Business Journal has reported that “Core Power” will be named the official protein drink of the 2014 Winter Olympics, which are set to be held in Sochi.
Core Power is a milk-based sports recovery/protein drink which launched nationwide in July of this year. It is produced by Fairlife LLC, a startup founded in 2012 and based in Chicago.
The honor includes a line of limited-edition Core Power bottles featuring four potential 2014 Team USA athletes, who will also promote the beverage across social media platforms. The bottles will hit the shelves in January 2014.
The selected American-born athletes to appear on the bottles are aerial skier Emily Cook, bobsledder Jazmine Fenlator and slope-style snowboarders Eric Willett and Jordie Karlinski. Steve Jones, Chief Executive of Fairlife, recently expressed his gratitude for the coming worldwide exposure in a public statement: “Our team has given it their all to develop a superior sports recovery drink and get it into the hands of athletes and active individuals across the country. This Sochi 2014 opportunity is humbling and motivating to us all.”
Core Power’s communications director Anders Porter added, “Just four years ago, it was only a handful of us, introducing people to Core Power out of a small office apartment in Austin, Texas. We’re very excited to bring our startup to the Sochi 2014 stage.
The milk from which Core Power is based comes from “Select Milk Producers,” a network of over ninety dairy farms which are all family-owned. Mike and Sue McCloskey, the founders of Fairlife, said they started the company with a goal of “revolutionizing the dairy industry and further invigorating the growing health and wellness category.” They also claim to have a number of new products [in addition to Core Power] which are set to be marketed and sold nationwide.
http://www.bizjournals.com/chicago/news/2013/11/05/core-power-named-official-protein.html
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