Tag Archives: Drink

Nutrient Found in Shellfish and Beets May Enhance Athletic Performance

6 Aug

According to Darin Ezra, a beverage consultant at Power Brands, adding a particular nutrient found in beets and shellfish to a sports drink could potentially enhance athletic performance.

In the U.K., research from Exeter University in the past has shown beetroot juice to have such an effect, due to its rather potent nitrate levels. Recently, scientists have been looking more into “betaine,” another nutrient. In New York, researchers at Ithaca College have determined that when added to a sports drink in tablet or powder form, betaine can improve athletic performance by nearly six-percent.

Sixteen cyclists of university age, both men and women, participated in the study. They were tested three separate times to measure the effects of the betaine beverages on their performance. According to Darin Ezra, maximum peak power was of particular interest in the study.

A relatively simple recipe was used by the team: 2.5 grams of betaine dissolved in a 20-ounce sports drink. Participants drank half of the beverage in the morning, and the other half in the afternoon.

The researchers reported that after just one week of betaine supplementation, mean and peak anaerobic power both increased, compared to baseline measures, by about 5.5%.

Thomas Swensen led the study, which is currently available online in the Journal of the International Society of Sports Nutrition.

“Betaine may contribute to creatine synthesis, which improves strength, power and short-term performance,” he said. “Future research should elucidate the mechanism of how betaine supplementation improves performance.”

Previous studies reviewed by Darin Ezra have also shown bananas to be beneficial to a person’s athletic performance in a way similar to beets. Snacking on bananas, according to some researchers, could potentially boost endurance just as effectively as a sports drink. This particular study, from 2012, was published in the journal “PloS ONE.”


Power Brands Consulting Finds that Food Labeling DOES Affect What Food Brands Kids Want

13 Jun

The beverage experts at Power Brands Consulting came across a study that shows kids are very visual when choosing their food items. The relationship between common food marketing techniques and kids’ reactions to the different kinds of labeling tactics are revealed in this report.

The study was conducted by the Cancer Council Victoria’s Center for Behavioral Research in Cancer. It was published in the journal Pediatric Obesity and it analyzed the preferences of 1,302 children, in school grades 5+6.

The study focused on two primary points:

  • Whether sports stars and their endorsements of unhealthy food products, emphasized right on the labeling, had any influence on the kid’s food choices.
  • It also looked at the relationship between kid’s food choices and the nutritional information provided on the labeling.

Power Brands Consulting Digs a Little Deeper into the Study

The study shows that sports star endorsements right on the labeling of unhealthy, energy dense and low nutrient foods does directly affect which food items young boys choose.

The study also shows that both boys and girls were more apt to choose food products that emphasized nutrient based information like great “source of calcium” or “reduced fat” labeling.

The parameters of the study were based on specifically designed food packaging in the following categories:

  1. Sweetened breakfast cereal
  2. Cheese dip snacks
  3. Ice cream bars
  4. Frozen chicken nuggets
  5. Flavored milk drinks

Reporting directly from the study:

For each food product category, a comparison pack was prepared, matched on packaging style to control for visual appeal of factors other than the promotion condition, but with a healthier nutritional profile,” The study concluded that “Overall, results show that on-pack nutrient content claims made pre-adolescents more likely to choose energy-dense, nutrient-poor products and increased perceptions of their nutrient content. Sports celebrity endorsements made boys more likely to choose energy-dense, nutrient poor products.

 Power Brands Consulting Summarizes the Study

Power Brands Consulting notes that there are already policies and laws in place that make it so that food items cannot make false claims of nutritional benefits. This study suggests that we should focus now on including new policies regarding the celebrity endorsement of low nutrient items and rules regarding specifically marketing food products towards kids.

Dr. Helen Dixon, the lead author of the study, suggests the following:

Stricter measures need to be introduced to limit food manufacturers’ use of nutrient content claims and sports celebrity endorsements to promote unhealthy foods, to ensure consumers aren’t confused about the healthiness such products.”